Success for arwa at the 10th Designer's Saturday in Langenthal
arwa positions itself as an "architectural brand" with design solutions in the sanitary installations sector. Its products' clear, sleek shapes are void of all unnecessary frills and are a feast for the eye. arwa successfully participated for the first time in the renowned Designer's Saturday in Langenthal from the 6th through the 7th of November this year and presented its remarkable and unusual exhibition piece "water landscapes" designed by Holzer Kobler Architecture.
The over 10,000 visitors were not presented with a mere product exhibition, which proved all the more fascinating. The production focused on the unspoilt and formative strength of water. In the various states of matter, water is a powerful, tactile and sensuous element. During their tour, visitors encountered a block of ice, whose shape changed naturally, containing frozen fixtures, a water column that set swirls of water into motion, as well as a cloud that softly wrapped around visitors. Accompanied by light, sounds and movement, the visitors dived into atmospheric phenomena. The existing room was faded-out as much as possible and replaced by a show-course whose artistic landscape was reduced to the very basic experience factors. Water also appeared in its most cultivated form, namely as refined drinking water flowing from arwa fixtures and mixed with Campari, white wine, apple juice or fruit punch concentrate.
Since the beginning of 2003, arwa has been integrated in the Similor Group, which as a result has been able to increase its market share in Switzerland to 45%. Within the group, arwa is the brand preferred by architects, aesthetes and enthusiasts of clear design. arwa AG (inc.) is a company of the Similor Group. Also belonging to this leading and unique entrepreneurial group for refined sanitary installations with Swiss ownership are Similor Kugler SA as well as Sanimatic AG.
Movie Designers' Saturday
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